Business idea
Betting Promotion will, with its own technology for trading, odds compiling and
risk management act on electronic markets for betting.
Business model
Betting Promotion deliver a service to Betting Exchanges. This service consists
of market making on a wide selection of markets. Betting Promotion always trade
in its own book, why all revenue from the betting goes to the company.
Strategy
A large portion of Betting Promotion's resources is spent on continuous development
of the technology that is the basis for the business. Half the number of staff is
working with development but also the operating staff is involved in the development.
Betting Promotion's collaboration with the Betting Exchanges involves a close technical discussion between the IT-department of the customer and the company. The integration is made with the technical circumstances for each customer in consideration.
Betting Promotion works with low margins. These low margins strengthens the presence of the company on the exchanges and increases the end customer's interest for exchanges
BETTING INCOME Q3 2008