Development

Growth at customers
Betting exchanges are part of a new area within sports betting. When more and more customers realize the benefits with skipping the bookmaker the turnover on the existing exchanges will increase. A growing part of the total betting is over the internet which also helps this development.

New customers
The betting exchange market is dominated by a few large companies. These show good profit and growth. All new players are offered services from Betting Promotion.

Developed service
Betting Promotion's service is continuously developed. New markets are opened for betting and new ways to bet are enabled. In 2009 Betting Promotion estimates that live betting will be a growing part of the business.

Betting turnover
The betting turnover has a stable growth. The strong growth for the betting exchanges will continue for many years.

Net turnover
The net turnover is the winnings from betting. The gross margin is naturally varying between the quarters. Over a longer period of time the margin is more stable.