History
2002 Development starts of the market making system
2003 Proof of Concept verified. Business model confirmed when integration of the Market Making system is integrated with our first customers
2004 System is further developed to handle simultaneous multi-market trading and is integrated with additional Betting Exchanges. Gaming turnover exceeds 2 billion SEK
2005 Betting Promotion established in Malta and aquires provisional license with the LGA (Lotteries & Gaming Authority)
2005 Betting Promotion starts to accumulate its own content management database in order to improve security
2005 Gaming turnover exceeds 5 billion SEK
2006 Market making for soccer games “In Play” is launched
2006 Betting Promotion receives a 5 year gaming license in Malta
2006 The technical platform can automatically monitor more than 10 000 markets (events, submarkets, bettingforms, etc)
2007 Improved “In Play” system launched, designed to improve capacity and turnover
2007 Gaming turnover exceeds 10 billion SEK
2008 Betting Promotion concludes testing and evaluation of trading models leading to adjusted parameter settings to decrease volatility and risk. Implemented changes results in improved trading margins
2008 Betting Promotion sells 32% of investment in GameVillage Ltd and initiates a “Buy-Back” program that aquires 1,5 million shares at an average price of 1,33
2009 Share buyback offer to all share holders resulting in Betting Promotion holding 9 434 388 shares in total